– The first and only women’s basketball brand debuts its groundbreaking model this month
– WNBA Rookie Standout and NCAA National Champion Destanni Henderson and University of Connecticut Phenom Caroline Ducharme to Serve as Brand Ambassadors
– Exclusive retailer DICK’S Sporting Goods expands national distribution of Moolah Kicks
NEW YORK– Moolah Kicks, the first and only performance basketball brand built by and for female ballers, will launch its Neovolt Pro model this week exclusively at DICK’S Sporting Goods locations nationwide and on dicksportinggoods.com.
Founded by 24-year-old New York City entrepreneur Natalie White in 2020, Moolah Kicks changed the footwear industry by becoming the first brand to develop performance driven basketball shoes designed exclusively for women.
The Neovolt Pro collection combines the strength, attitude, and tenacity surrounding women’s basketball with state-of-the art technology engineered to biomechanically fit the female foot form. Featuring a high energy return midsole for faster push-off, a stability control heel clip that powers a quicker first step and a webbing lacing system that provides custom fit and ultimate comfort, the Neovolt Pro is setting a new standard by focusing on early injury prevention for young girls to support career longevity.
WNBA Indiana Fever point guard and former NCAA National Champion Destanni Henderson and University of Connecticut guard Caroline Ducharme were also named Moolah Kicks brand ambassadors.
“As an entrepreneur myself, I love that fact that Moolah Kicks is a women owned brand dedicated to making premium performance basketball shoes exclusively for women and girls,” said Destanni Henderson. “The shoes are more comfortable than anything I have ever worn before, and the quality is definitely there. I am excited to partner with Moolah Kicks and be an ambassador for a brand I believe in.”
“We are proud to offer women the most technically advanced performance basketball shoe on the market today,” said White, Founder and CEO of Moolah Kicks. “The Neovolt Pro will enable female basketball players to perform at their highest level. We are thrilled to have DICK’S Sporting Goods champion women’s basketball and the Moolah Kicks brand, and excited to have talented basketball players like Destanni and Caroline representing the brand .”
Moolah Kicks signed an exclusive distribution deal with DICK’S Sporting Goods in fall 2021. The Neovolt Pro will be available in over 450 stores nationwide, more than doubling the brand’s current footprint.
“We are proud to invest in and offer our female athletes a brand that represents them,” said Carrie Guffey, SVP of Softlines Merchandising and Vertical Brands at DICK’S Sporting Goods. “We believe in what Natalie and Moolah Kicks are doing not only for women’s basketball, but women’s sports in general and are excited to be along for the journey.”
Focused on being the most sought-after performance brand for women athletes, Moolah Kicks is at the forefront of innovation, technique, and accessibility. As the brand continues to grow, it has had a purposeful approach to investor and athlete partnerships. Aligning those who embody the ethos of the brand and seeking counsel from fellow entrepreneurs and industry leaders. “
Natalie has an amazing feel for what athletes want. The shoes are beautiful, great in-game and affordable. I’m proud to be her partner,” said Mark Cuban, Moolah Kicks invest or and advisor.
Retailing for $125.00, the Neovolt Pro will be available in four classic colorways – Black/Gold, Navy/Blue, White/ Silver, and Orange/Pink – both in – store and online at dickssportinggoods.com and moolahkicks.com.